Brave organizations see themselves clearly.
I help organizations see where they are — and evolve toward where they want to go.
I’m Bernd Herbert. I’ve spent my career at the meeting point of strategic design, systems thinking and organizational development — long enough to learn that organizations don’t transform because of better plans. They transform when the people inside them build a shared picture of the whole and get brave enough to act on it.
That conviction has a track record: keynoting on systemic design for strategy at RSD13, publishing with the Design Council, chairing the Board of the Flourishing Business Co-Lab, co-creating the Service Design College course on business design for sustainable growth, and certifying deliberately in the tools and methods I trust.
After two decades in management consulting out of Germany, I followed my calling to the intersection of business and social innovation at a smart city project in Porto, Portugal — where I learned from and with Prof. Amy Edmondson and Prof. Bob Eccles, hands-on, about psychological safety, teaming, and going beyond sustainability.
bebrave lab is the studio where all of that becomes practical: maps, workshops, coaching and design partnerships for organizations that want to be future-fit — psychologically safe on the inside, regenerative toward the outside.
I love travelling, exploring cultures and taking photos. Trail running is my medicine and my metaphor.
Credentials & education
Certified Reinventing OrgMap© Technical Practitioner (Atlas Platform)
Flourishing Business Model Design Train-the-Trainer Certification
Chair of the Board of Directors, Flourishing Business Co-Lab
Certified Practitioner in Systemic Team Coaching®, coaching.com (Prof. Peter Hawkins’ five-disciplines model)
UNDP MEL 360 in Practice: Monitoring, Evaluation and Learning for Systems Change
Certified by Intersection Group — EDGY 23 Language Foundations
Coherencia Organizacional — Certified in Regenerative Design
9EOI · Certified Strategy Facilitation Professional
Certified in MIT’s approach to innovating products and services (design thinking)
Fellow, RegenIntel
Course lead & co-creator, “Business design for sustainable growth and innovation”, Service Design College
Master’s degrees in Business Administration, Economics and Linguistics
What colleagues say
“Mani and Bernd Herbert give a great integration of key ideas in systemic design and strategic designing that helps position where we focus the strategic benefit, especially in social change.”
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Partners & Clients
